Case study · AdTech & MarTech
Ad performance and attribution analytics
Advertisers and media agencies
The problem
Media budgets were split across search, social, programmatic and CTV, and every platform claimed the same conversion, so nobody could tell which touchpoints drove results.
What we built
A unified analytics platform that pulls campaign data from every major channel, applies rule-based and data-driven multi-touch attribution, and shows pacing and creative-level performance in one dashboard.